Digital Transformation

Digital Transformation

In this age of digital disruption, emerging technologies and human centric transformation help enterprises to create more adaptive models, processes and systems. At iwayQ, we assist companies accelerate their Digital Transformation through our comprehensive expertise in devices, apps and analytics.

Digital Strategy is Paramount

Contrary to the popular belief, technology is incomplete without a proper strategy in place. Having a conclusive strategy is a primal driving force for a successful Digital Transformation of any business. Our evolutionary journey and experience working with various customers for over two decades has taught us that technology, coupled with a solid business strategy, drives an organization’s Digital Transformation wheel. We understand this and hence help businesses thrive by carving out and executing the right strategy to provide necessary competitive advantage and success.

Digital transformation (also DX or DT) leverages technologies to create value and new services for various stakeholders (customers in the broadest possible sense), innovate and acquire the capabilities to rapidly adapt to changing circumstances.

While digital transformation is predominantly used in a business context, it also impacts other organizations such as governments, public sector agencies and organizations which are involved in tackling societal challenges such as pollution and aging populations by leveraging one or more of these existing and emerging technologies.

Our Offerings

With nearly two decades of experience in delivering robust, innovative and reliable solutions in product development, we help our customers achieve the below key Digital Transformation outcomes.

Engage Customers Better
  • Intelligent Customer Experience/Personalized
  • Omni Channel experience for the entire customer journey
  • Customer Insight/Social Sentiment Analysis
  • Digital Marketing
  • Customer feedback and sharing experience 

Digital Products and Services
  • Connected products
  • Value added
  • Intelligent apps and devices
  • Boundary less (Open)

Digital Operations
  • Rapid Experimentation – Digital MV Prototypes & A/B Testing
  • Supply Chain Digitization
  • Mass Personalization
  • Increase workforce collaboration and productivity
  • Better Performance Management – Real time data using sensors/event-based triggers for goal-based manufacturing

Digital Marketing

We provide comprehensive online marketing, social media marketing, mobile marketing, and email marketing solutions to leading marketing agencies and enterprises worldwide. Leveraging our hands-on industry experience and expertise in underlying technologies, we help you build customized, highly-engaging digital marketing solutions.

Changing trends in online shopping coupled with the unprecedented challenge for companies to influence consumer buying decisions are motivating them to shift their offline budgets to digital marketing. Companies are embracing all forms of digital marketing – these include online / website marketing, social media marketing, mobile marketing, and email marketing. However, all companies are not adequately agile to take advantage of the latest advancements in digital technology while trying to meet rapidly changing consumer requirements and ever-reducing time-to-market.

We have worked with leading marketing agencies and enterprises on multiple campaigns worldwide. We thereby understand your business, your pain points, and what is necessary to maximize the efficiency of your digital marketing strategies. With proven experience in the digital industry and deep expertise in emerging technologies, we help you successfully manage your digital marketing initiatives and create positive consumer experiences.

OUR DIGITAL MARKETING SERVICES INCLUDE:

  • Online Marketing
  • Social Media Marketing
  • Mobile Marketing
  • Email Marketing

TOOLS & TECHNOLOGIES:

  • FLASH / FLEX / LASZLO / SILVERLIGHT
  • MOSS/ Sitecore / Tridion / Joomla / Rhythmyx
  • .NET / JAVA / PERL / PHP
  • HTML / SML / DHTML / xHTML / CSS / AJAX / Java Script / ASP.NET